We reached a major milestone for Unifimoney today — we're on the App Store!

Unifimoney team member Ben
Ben Soppit

You can download right here: https://apps.apple.com/us/app/unifimoney/id1515674781

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Thanks to an amazing team with a shared vision and our partners — especially UMB Bank, Visa, Innotech Corporation Vietnam, Drivewealth, WSGR, Railsbank and our investors — we have got to the point where we will be onboarding our fist Beta customers by the end of the month.

It’s taken us six months of dev time (and collectively over 80 years of industry experience) and less than $50K to get to this point — entirely bootstrapped. It’s an incredible achievement that would’ve been impossible without the relationships and support from the team and with our wider industry partners.

We haven’t adopted the “stealth startup” approach - — instead, we’ve embraced the words of our Head of Growth @kumarthangudu: “no startup ever failed by being too loud.” By being explicit in what we are trying to do and why, we hope to attract those who share our vision, motives, and beliefs.

And it’s worked.

I have been accused by some potential investors of being too much on a mission; I’ve been told that we should talk only on how we will enrich investors. But I make no apology for this; we don’t want such investors. We are on a mission. We believe returns for investors should come as a result of better serving customers’ needs not as an end in themselves.

We have a few strongly held guiding principles in our approach:

  1. Everyone has a right to financial resilience. We deserve the ability to protect ourselves and our loved ones from the shock of unexpected events — whether it’s an individual event like illness or losing a job or a macro challenge like Covid-19. Society becomes more resilient when people, rich and poor alike, can bear up in the face of adversity. Financial resilience is built over years and decades through the accumulation of small actions; it takes a practice of saving, investing and being financially disciplined and it’s hard to achieve.
  2. The most efficient way to achieve financial resilience for the majority of people is to automate. Our psychology does not adapt well to the task, so we must co-opt technology to help automate the many manual actions required to optimally manage financial services.
  3. We believe consumers want financial outcomes, not frivolous features and functionality. Better app design and renovated physical branches disguised as coffee shops are not the primary need in banking transformation. Show me the money.
  4. Banking can be run at ultra-low-cost, which will allow us to give more back to users and still be profitable. Large financial-services companies waste billions on advertising and on maintaining decades-old infrastructure and processes. It’s time to change and give that money back to consumers. Put the human first.
  5. High customer-acquisition costs are a tax on poor product design and value for money. We focus exclusively on creating value for money and automating money management; we refuse to buy customers or waste money on sketchy acquisition offers and paid advertising.

We are building on the shoulders of giants to be sure. Acorns created the idea of passively drip-feeding into an investment portfolio. Robinhood made self-direct share trading accessible to all. Wealthfront brought robo-investing mainstream. Brex showed us that you can innovate as a Fintech in credit cards. Fitbit showed the power of tracking and positive feedback loops in driving positive behavioural change. We have been inspired by these companies and their founders and learnt from them all and more.

And we’re not anti-bank by any means. Banks set the standard for security and compliance necessary to be entrusted with people’s money and run the infrastructure on which we all depend; they’re made up of many thousands of dedicated professionals who make sure that is so. But we feel the time has come and the technology is now available for a better way to manage your personal finances.

We strive for perfection but will make plenty of mistakes along the way. We will fail our customers at times through human error and technical malfunctions. It’s inevitable. But we will always remain true to the mission and hope that we find others who share that mission and want to join us.

Please download our app on the App Store, join our waitlist, tell us what you need and how we can be better. We believe in the power of word-of-mouth and want a community of users who are excited about our mission and want to be a part of it with us.

© Unifimoney 2024 -- All rights reserved.

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Investing involves risk, including possible loss of principal. Investment advisory services are provided by Unifimoney RIA QOZB, LLC, an SEC-registered investment advisor. For important information and disclosures relating to the robo-investment account, visit https://www.unifimoney.com/legal.

Bank Products: The bank omnibus account is provided by First Fidelity Bank (FFB) and the account is FDIC insured.

Brokerage account services are offered through Apex Clearing and Custody, Inc. ("Apex"), a registered broker dealer, member of FINRA and SIPC. Your cash and investments are protected by SIPC up to $500,000, with a limit of $250,000 for cash. Deposits at Apex are NOT deposits or other obligations of and are NOT guaranteed by First Fidelity Bank. Not FDIC insured-May lose value.

Digital Asset Products: Investing in digital assets involves risk, including risk of loss. Digital assets are highly volatile, can become illiquid at any time, and is for investors with a high-risk tolerance. Investors in digital assets could lose the entire value of their investment. Custody and trading of digital assets are provided by Gemini Trust Company, a New York State-chartered limited liability trust company. Digital assets are not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation (“SIPC”)." and is NOT a deposit or other obligation of FFB Bank

Precious Metal Products: Precious Metal trading is offered through GBI, a New-York-based precious metals dealer. Deposits at GBI are NOT deposits or other obligations of and are NOT guaranteed by First Fidelity Bank NOT FDIC insured.

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• You must be a Shop Your Way member to be eligible for this promotion. Membership is free. Sign up here.
• Must be a new Unifimoney customer and pass KYC (verification) processes for all partners to be issued an account.
• Existing Unifimoney customers are not eligible at this time.
• You must fund your account using Astra and/or P2P transfer.
• Users must hold at least $100 initial funding, at least $100 in crypto, at least $100 in metals, and at least $100 in equities in their account for more than 60 days.
• All missions must be completed within 30 days after account registration and before the offer expires.


**Terms and Conditions of the Shop Your Way Missions Promo. Offer only available to users who have previously created an account with Shop Your Way. Offer only available to US residents (excluding residents of Hawaii). Limited time offer. Promotion begins on PLACEHOLDER and may end any time at the discretion of Unifimoney. Offer not available to new users who were not referred to Unifimoney through the Shop Your Way referral program. Offer not available if a Unifimoney account was previously opened using the same(or different) contact information. Limitations exist on max payout per user at the discretion of Unifimoney. Rewards will be recognized on a mission-by-mission completion basis. First Mission must be completed before an account is credited with a reward. Eligible customers must complete all missions in order to receive the max reward. Max payout requires the opening of an account,  funding of said account, and completion of all Missions set forth by Unifimoney Inc. before the end of the promotional period. The promotional period is determined at the sole discretion of Unifimoney. Unifimoney may update the terms and conditions for eligibility at any time. Rewards distribution will be in Gemini dollars (GUSD) and credited, if applicable, to your Unifimoney cryptocurrency account and is tradable only within the Unifimoney app. Reward recipients are able to convert GUSD to BTC immediately. Conversion of GUSD to Cash may take two or more days to reflect. No refunds are available. Users may contact Unifimoney at appsupport@unifi.money with further questions.
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• You must be a Shop Your Way member to be eligible for this promotion. Membership is free. Sign up here.
• Must be a new Unifimoney customer and pass KYC (verification) processes for all partners to be issued an account.
• Existing Unifimoney customers are not eligible at this time.
• You must fund your account using Astra and/or P2P transfer.
• Users must hold at least $100 initial funding, at least $100 in crypto, at least $100 in metals, and at least $100 in equities in their account for more than 60 days.
• All missions must be completed within 30 days after account registration and before the offer expires.


**Terms and Conditions of the Shop Your Way Missions Promo. Offer only available to users who have previously created an account with Shop Your Way. Offer only available to US residents (excluding residents of Hawaii). Limited time offer. Promotion begins on PLACEHOLDER and may end any time at the discretion of Unifimoney. Offer not available to new users who were not referred to Unifimoney through the Shop Your Way referral program. Offer not available if a Unifimoney account was previously opened using the same(or different) contact information. Limitations exist on max payout per user at the discretion of Unifimoney. Rewards will be recognized on a mission-by-mission completion basis. First Mission must be completed before an account is credited with a reward. Eligible customers must complete all missions in order to receive the max reward. Max payout requires the opening of an account,  funding of said account, and completion of all Missions set forth by Unifimoney Inc. before the end of the promotional period. The promotional period is determined at the sole discretion of Unifimoney. Unifimoney may update the terms and conditions for eligibility at any time. Rewards distribution will be in Gemini dollars (GUSD) and credited, if applicable, to your Unifimoney cryptocurrency account and is tradable only within the Unifimoney app. Reward recipients are able to convert GUSD to BTC immediately. Conversion of GUSD to Cash may take two or more days to reflect. No refunds are available. Users may contact Unifimoney at appsupport@unifi.money with further questions.
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